“Apparently it’s like the best-tasting strawberry in the entire world.” Antoci removes the Elly Amai fruit from its clear plastic packaging, marvels at its presentation — it’s affixed to ...

In late February, influencer Alyssa Antoci — whose family owns luxury Los Angeles grocer Erewhon — posted a TikTok about a rather pricy piece of fruit: a $19 strawberry from the chain.

Erewhon’s viral $19 Kyoto strawberry highlights the absurdity of influencer-driven luxury culture. Is this purchase just a ...

but according to content creators who have been posting their reviews of a very special strawberry over the past few days, it might be the appropriate price to pay for a perfect piece of fruit.

The TikToker proceeds to try the big-budget fruit before deeming it the “best strawberry,” according to the video. “I need to eat every last bit of it,” she says in the video. As for how ...

After she popped off the plastic covering, she revealed that the strawberry was sitting on a “little tray” that she held as she bit into the fruit. “Wow. That is the best strawberry.