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In an unexpected turn of events, a small supermarket in Costa Rica has triumphed over gaming giant Nintendo in a trademark dispute. The store, named “Super Mario” and located in San Ramón, can ...

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The saga began last year when the supermarket, established in 2013 under the name "Super Mario," renewed its trademark registration. This routine filing seemingly caught Nintendo's ...

The owner of the Super Mario grocery store in San Ramón, Costa Rica claimed victory over Nintendo on Jan. 28, telling his ...

Nintendo is known to be no stranger to protecting its assets or taking action if it feels another entity is encroaching, but ...

As posted to the supermarket's Facebook page (via Eurogamer) by Mario's son, Carlos "Charlito" Alfaro, Nintendo reportedly ...

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A Costa Rican supermarket has claimed victory against Nintendo in a trademark battle over its name: Super Mario.