Businesses of all sizes are discovering quickly that they can (and should) integrate text message marketing into their overall marketing strategy. According to Pew Research, 97 percent of ...

There are processes you have to follow to send compliant SMS marketing messages. Done right, you'll be able to ensure that ...

When I tell friends that I that I work in mobile marketing the most common response I get is ?So you?re the one that sends me those annoying text messages about refinancing my house or getting cash,?

If you upset a user, he or she has the power and right to unsubscribe easily. Along with other best practice in text message marketing, one of the fastest ways to upset mobile database subscribers is ...

To capture attention in a busy, distracted world, companies should aim for clear and concise copy and use engaging headlines and bite-sized points to get their messages across. Infusing some ...

For marketing teams, this shift in customer expectations requires an overhaul of customer messages. That overhaul begins with segmentation, which determines what companies know about their customers.

New report provides key strategies for combatting consumer Marketing Fatigue with personalization, relevance, and AI-Driven Insights Image 1: 70% of respondents have recently unsubscribed from at ...