Upland Software, Inc. (Nasdaq: UPLD), a leader in AI-enabled cloud software for digital transformation, today announced a ...

Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the ...

What's preventing enterprise marketing teams from realizing the full potential of their data analytics? How sophisticated are ...

Artificial Intelligence (AI) is emerging as a game-changer, poised to revolutionize the future of Marketing Operations.

Upland Software, a provider of cloud software for digital transformation, has added Audiences to its Adestra platform bringing train of thought analytics to email marketers and email data analysts for ...

If you were to go back in time a few years, Elon Musk had a sterling personal brand. He was an innovator, a genius who brought new ideas to solve the world’s problems. Someone who worked for his ...

Email marketing is a vital part of any digital marketing strategy today. Email stands as the most reliable method to reach ...

Nigeria’s digital marketing space is a fast-paced sector where creativity meets cultural nuance. With more people online ...

Earlier this year, Google and Yahoo started enforcing new requirements for bulk email senders. Fortunately, the requirements help reputable email marketers by making best practices mandatory. Here is ...

So, you’re a digital marketer or a business owner striving to stay ahead in today’s fiercely competitive online marketplace.

This week we’re looking at whether authors will write to influence AIs, what to watch for in an EU-US trade war, the chances ...