Twix has introduced its new global brand platform, ‘Two is more than one’. In a nod to the brand’s two-bar design, it celebrates the joy of having it all – because Twix gives you a good thing twice.

Twix is adopting a brand position centered on unity after years of marketing its twinned chocolate bars around a left-right divide, per details shared with Marketing Dive. A new global campaign, “Two ...

Mars is reviewing everything but creative where it appears to be happy with Omnicom’s BBDO and DDB. Adam&eveDDB is behind the wheel for this pleasingly bonkers effort for Twix, telling us that “two is ...

First introduced in the late 1960s in the UK and later in the US, Twix has been a staple of the Mars confectionary conglomerate. With its distinctive twin-bar design, the chocolate bar has consist ...

While it might sound like Twix’s new global brand platform, ‘Two is more than one’, is stating the obvious, the chocolate brand takes the concept to a enjoyably surreal conclusion in its new ...

Easter is over, and now, you have more leftover pastel candy than you know what to do with! Don't stash it in your cabinet ...

Few places were as magical for a child as the candy aisle. Whether you surveyed your options at a general store with colorful penny candy or a convenience store with endless rows of chips and ...