Hold on to your chocolate and peanut butter-loving grandma…because It's Lava Time, Baby! Ever since Reese's Chocolate Lava Big Cup hit stores nationwide, fans everywhere have been buzzing with ...
Super Bowl commercials and popular celebrities go together like peanut butter and chocolate. So how come there’s no famous face putting a spotlight on Reese’s candy during the Big Game? A new Super ...
New Zealand's Mount Taranaki, now officially recognized as Taranaki Maunga, has been granted legal personhood, acknowledging its ancestral significance to the Māori people. The move aims to restore ...
The Super Bowl spot is just part of the media mix promoting the Chocolate Lava Big Cup. Reese’s introduced volcano imagery as soon as the product launched last year, and that theme continues across ...