Now, with AI set to reshape the advertising landscape, the OOH sector must redefine its relationship with the broader digital ...

Explore Newsmax's IPO, aiming to raise $75M on the NYSE under NMAX. Learn about its dual share structure, financial risks, ...

As the economy increasingly diversifies under Oman Vision 2040, the tourism sector is a key pillar of growth. The ...

In the ever-evolving digital landscape, businesses must adopt strategic marketing approaches to stay competitive. At ...

The soda giant that recently moved its media business from incumbent WPP to Publicis is bringing its fair share of business ...

Snapchat's Neha Jolly Sawhney shares how its AR innovations, regional influencers, and evolving ad formats aim to enhance sports engagement and brand conversions during IPL.

Since its launch in late June, the Jiffy Trip Mobile App has seen growth every month. It has attracted more than 15,000 unique users across the retailer's 30 locations in small and midsized towns and ...

As prices keep climbing, 54% of SVOD subscribers have at least one ad-supported tier of a paid service, up from 46% last year ...

Improves Customer Experiences, Operational Efficiency and Reduces Costs NEW YORK, March 25, 2025 —Presidio, a leading technology services and solutions provider, announced its 100th GenAI deployment ...

In addition to enabling Western Union to manage its network effectively, Vistar's technology has provided key mediation ...

Innovative Ways Restaurants Can Increase Bookings with Modern Technology aren’t just reserved for large chains with deep pockets. From small independent bistros to upscale dining establishments, new ...

Drawing on agency and client-side experience, the upmarket hotel chain marketer tells Tim Healey how his small but nimble ...