Popular! “Wicked” is already popular, having grossed nearly $740 million in worldwide box office. But as the film based on the hit Broadway musical premieres on Peacock this weekend, NBCUniversal’s marketing team has organized a corporate-wide campaign to make sure this “Wicked” window is as pop-you-lar as its theatrical run.

After a lengthy wait, the broadway musical adaptation is finally streaming. We'll show you where to watch Wicked.

The movie adaptation of the Tony Award-winning Broadway musical Wicked was undoubtedly the blockbuster highlight of 2024. Fans everywhere were eager to see part one (yes, there’s a sequel coming!) and watch Ariana Grande and Cynthia Erivo bring Glinda and Elphaba to life on-screen.