Apple’s longest immersive video yet sets a new bar for the format.

Apple brings Metallica’s M72 World Tour to your living room with an immersive concert experience on the Vision Pro.

By Ethan Millman Metallica is pushing a new level of immersion for their live show experience, releasing a concert experience ...

One of the world's best-selling rock bands partnered with Apple to create an immersive film that gives you a front-row ...

If The Weeknd wasn’t enough to convince you to pick up Apple’s $3,499 headset (or at least stop by an Apple Store to try one ...

Metallica is bringing their powerhouse performance from Mexico City straight to viewers' faces courtesy of Apple.

From March 14, Apple is offering a new Vision Pro experience at Apple Stores. You don’t have to pay to try it out, just book ...

Metallica founding member and drummer Lars Ulrich announced plans to launch a concert film on Apple’s Vision Pro mixed ...

Fans can get a free preview at the Jewel Changi Airport, Orchard Road and Marina Bay Sands Apple Stores. Read more at ...

Apple has announced the Friday, March 14 release of a new Apple Immersive Video featuring Metallica. Don’t worry about ...

M72 World Tour at Mexico City’s Estadio GNP Seguros. “With Metallica on Apple Vision Pro, you feel like you’re right there: ...

Why It's Important: This comes as Apple appears to be reevaluating its extended reality (XR) strategy. Last year, it was ...