Blue Bell teased the launch of the flavor on social media Monday, alongside an edited version of its iconic logo with an orange background and a curvy yellow stripe down the cow's middle. "New logo? That's bananas! It's more like a new flavor clue," the creamery wrote on Facebook.

“Our new Banana Fudge Ice Cream combines two flavors that complement each other so well,” said Sara Schramm, Blue Bell marketing brand manager. “Chocolate and banana ice creams are popular treats all on their own. But swirl these two in one carton, and you have an incredibly smooth and delicious dessert.”