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用户粘性筑就护城河 小摩重申奈飞(NFLX.US)“增持”评级
智通财经APP获悉,摩根大通看好奈飞 (NFLX.US)2025年营收增长与广告业务进展,重申其“增持”评级,目标价1150美元。 正如小摩在互联网行业分析报告中所强调的,奈飞在潜在宏观环境挑战下展现出相对防御性,这得益于其高用户参与度(每位用户日均观看2小时)、高娱乐价值的服务价格以及低价的广告支持版本(美国定价为每月7.99美元),这使得奈飞的服务更加广泛可及。
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