Nike's new brand anthem "So Win" has taken centre stage during Super Bowl LIX, marking the brand's return to the event after 27 years. The 60-second ad, developed by Wieden+Kennedy Portland and ...

That’s why Nike unveiled the new brand anthem, “So Win,” during a Super Bowl LIX commercial. On its website, the brand makes its stance clear: “There’s nothing wrong with wanting to be ...

Nike's move to appeal to more female athletes continued with its first Super Bowl ad in 27 years.

It aligns Nike with the movement and rise of women's sports. The "So Win" campaign includes Jordan Chiles, Caitlin Clark, Sabrina Ionescu, A'ja Wilson, Sophia Wilson, and Sha'Carri Richardson.

It aligns Nike with the movement and rise of women's sports. The "So Win" campaign includes Jordan Chiles, Caitlin Clark, Sabrina Ionescu, A'ja Wilson, Sophia Wilson, and Sha'Carri Richardson.

like Nike's "So Win" Super Bowl ad, matter so much. What's the ultimate goal of Women's Sports Now? I think it's really to spread the stories around these incredible women and the things that ...

The launch first came with running tee's that say: "You can't win, so win" and Nike's classic "Just Do It" but surrounded by outstanding female athletes. Launches have also come from Caitlin Clark ...