That’s why Nike unveiled the new brand anthem, “So Win,” during a Super Bowl LIX commercial. On its website, the brand makes its stance clear: “There’s nothing wrong with wanting to be ...

Nike released multiple new shirts as a part of its "So Win" collection including this Sha'Carri Richardson gold medal running t-shirt.

It aligns Nike with the movement and rise of women's sports. The "So Win" campaign includes Jordan Chiles, Caitlin Clark, Sabrina Ionescu, A'ja Wilson, Sophia Wilson, and Sha'Carri Richardson.

Nike's move to appeal to more female athletes continued with its first Super Bowl ad in 27 years.

like Nike's "So Win" Super Bowl ad, matter so much. What's the ultimate goal of Women's Sports Now? I think it's really to spread the stories around these incredible women and the things that ...

Basketball fans are in the midst of the WNBA off-season, but that is not stopping Caitlin Clark from dominating headlines. The Indiana Fever guard has been an integral part of Nike's new "Just Win ...

The launch first came with running tee's that say: "You can't win, so win" and Nike's classic "Just Do It" but surrounded by outstanding female athletes. Launches have also come from Caitlin Clark ...