In the US, ad spending on X declined by 2 per cent in the first two months of 2025 compared with the previous year, even as firms like Hulu and Unilever cautiously returned to the platform. American ...

WPP, Omnicom, Publicis Groupe, and IPG are locked in fierce competition to secure the Mars global media account ...

Chris Hunton is among a string of senior executives leaving the holding company. Here’s what he plans to do next.

Global ad giant WPP has closed AKQA Bloom, a Miami-based communications agency specialising in sustainability campaigns, ...

Musk and X chief executive Linda Yaccarino have set a goal that aims to boost advertising revenues back to 2022 levels, ...

Big media reviews have become today’s Rumble in the Jungle for the ad holding groups and Mars has listed the big four (WPP, Omnicom, Publicis and IPG) for its current everything-but-creative global ...

WPP, Omnicom, Publicis and IPG are believed to be pitching for the global Mars account.

The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...

Price fixing in media is an issue that won't go away - likely to be still more of one as the big holding companies increase ...