Light beers such as Garage, Eight Elite and Real American are going after struggling giants such as Bud Light and Coors Light ...

Revry’s dispute with The Trade Desk over data, policy and ad tech points to potential hardships for minority media.

Chris O’Dowd’s album of plant meditations for Califia Farms and Marshawn Lynch’s ‘_EASTM_DE’ campaign for Dove Men+Care.

William Gelner’s appointment follows the agency’s acquisition of PR shop Fahlgren Mortine and creation of The Shipyard ...

The Big Brothers Big Sisters of America president and CEO writes about his ministry: helping companies start youth workplace ...

X marketing head Angela Zepeda details her plans to position the platform as the “everything app,” including promoting X ...

Tire maker has handed Publicis Groupe the vast majority of its global marketing business—a sweeping consolidation play that ...

Roblox plays Super Bowl and Meta promises metaverse leaps in this month’s roundup of metaverse marketing moments.

Quad’s Marketing Experience Center simplifies marketing complexity with AI, data-driven insights and integrated solutions.

CeraVe chose not to run an ad during the Super Bowl this year but capitalized on speculation about its potential return with a timely influencer push.

“Soft Wins,” created by agency Flower Shop, features Elmo suggesting a more chill approach to running—through celebrating personal milestones, enjoying the ritual of running or connecting with friends ...

By tapping into viewers’ feelings, brands can harness the power of Super Bowl ads on the biggest night of the year.