Before and during Super Bowl 2025, brands battled for attention. Find out which ads stood out across different rankings.
Meta's new AI features for advertisers include automated campaign optimization and personalized recommendations.
UK news site the Sun ended 2024 by losing half of its audience, due in part to “algorithm changes at certain platforms,” ...
Super Bowl ads may be big-budget, but the strategies to measure success apply to marketers of all kinds. Discover how.
Google extends the Dating Ads policy deadline to April 9, requiring certification for aggregators with restricted ad ...
Google AI Overviews are contributing to the organic decline. But paid ad CTRs are down with or without AI Overviews shown.
Cost data imports will now only require source, medium, and date, while making campaign fields optional for more flexible ...
Google is reportedly internally testing a new feature called 'AI Mode', which is a new way to ask open-ended and exploratory questions.
AI search adoption is highest among younger Americans and the vast majority still prefer classic search engines, new survey finds.
The new Google Ads form tracking in Tag Manager enables codeless conversion event creation for advertisers with minimal technical setup.
Google's Gemini AI could become a game-changing ad platform, with potential for native, AI-powered advertising reaching billions of users.
OpenAI launched ChatGPT Search in October 2024 and then made it free for all users in mid-December. Now, you don’t even need an account to use ChatGPT Search. How ...