The need for addressability has been a rallying cry among advertisers for the past five years, as they search for targeting ...

As the newly appointed president of Horizon Media Holdings, Bob Lord is dubious that megamergers between holdcos are good for ...

Operating a genetic testing business is difficult. Plus, YouTube has become the biggest platform for podcast consumption.

WBD launched OpenPath last week, with the goal of driving demand for its news sites' display inventory. But for now, CTV is not part of the integration.

On Monday, the newly merged company – the combination of video monetization platforms JW Player and Connatix – announced the ...

Could AppleTV+ be the next CTV platform to turn to ads? Plus, the bubble may have already burst on creators launching DTC ...

Why should establishing consumer trust be a differentiator – and wouldn’t it be great if that was just every company’s MO?

Alphonso shareholders won their lawsuit against LG Ads, clearing the way for an IPO. Then, as TikTok counts down the days ...

The Tech Lab is releasing an open-source framework for server-side ad management that moves programmatic mechanisms out of ...

Netflix has separated itself from the pack of TV streaming services, at least in the minds of its viewers, whom Netflix ...

Many see Google’s fingerprinting reversal as an irresponsible move due to privacy concerns, particularly in regions with strict data regulations.

It took two bitter lawsuits and the airing of a lot of dirty laundry, but LG Ads is finally on track to go public by the end ...