The Advertising Club (TAC) India hosted the 24th edition of the Effie India Awards 2024 last evening at the Taj Lands’ End, ...

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From fields to social media feeds, creative campaigns, regional influencers and digital storytelling are changing ...

OrangeGlobal Stories has onboarded senior industry professionals to head its key business functions as it prepares to launch ...

While 82% of consumers want brands to be authentic and down-to-earth, nearly 75% also want them to entertain and give their ...

Motilal Oswal Group has long been a target for scammers looking to exploit its reputation. Through proactive measures and the ...

Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into ...

Valued at $1 billion, the acquisition deal is expected to be completed by the end of the current calendar year.

With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned ...

The stack incorporates the technologies of research AI, generate AI, and predictive AI to help brands improve the ...

There was a sense of guarded optimism in the air at the latest World Economic Forum. But CEOs want their CCOs to step up and ...

From Meta's masculinity pivot to the mass corporate retreat from DEI, flexibility, and parity commitments, 2025 is exposing ...