What began as a strategy for retailers has quickly become a multi-industry movement. The world’s biggest retail media networks are now worth more than $150 billion annually, with projections showing ...

The CPG’s beauty and well-being group was the first to pilot technology that has also delivered an increase in purchase ...

The campaign, which follows a packaging overhaul, includes activations aimed at driving cultural impact, such as one timed to ...

The sportswear company will increase marketing investments by 40% in support of “Go Wild,” a campaign that reworks Afroman’s ...

New ads, meal collectibles and in-game skins see McDonaldland icons get “blockified” in anticipation of the Minecraft movie ...

Measurement concerns, a lack of automation and increased competition may slow the growth of retail media networks.

The marketer will bring Adobe Firefly Services into its existing Adobe Creative Cloud workflows to increase efficiency and ...

Organizations in industries as varied as software or travel have or are planning to launch ad networks, and many more will ...

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding ...

From strategy to storytelling, brands put a lot of work and investment into influencer campaigns, which shouldn’t be ...

The tool enabled the events marketplace to increase click-through rates by 66% and connect with its target Gen Z and ...