The KitKat and Nescafé owner plans to recover its advertising and promotional investment to 2019 levels as it chases ...

Demographics are unfairly demonised but that’s because marketers aren’t using them correctly, argue Everyday People’s Ian ...

Unilever increased its brand and marketing investment to its highest level for over decade in 2024, as it focused on backing ...

How are marketers able to create ads that not only cut through, but connect with their audiences? Kantar and Effie Europe ...

Fresh from dropping its Aldi and Lidl price match, Asda is on a mission to position itself as “the best value supermarket in ...

Heineken “significantly” increased its marketing spend across all regions last year, now accounting for 9.8% of revenue.

Restaurant Brands International, owner of brands including Burger King and Tim Hortons, enjoyed “solid” results in the UK ...

Top marketers from Nomad Foods, The Telegraph and PwC discuss the rise of AI, winning over the board and when to outsource.

To win in any market, brands need to do more than just exist – they must connect. Success comes from understanding the ...

We all know marketers are being asked to do more with less, taking on bigger remits without the necessary uplift in pay. In ...

As Carwow aims to become “ubiquitous” for car-changing, it says it has a “huge amount” of first-party data to offer ...

As the headphone giant launches its “biggest” campaign to date, CMO and head of product Chris Thorne explains why the “best” ...