Demographics are unfairly demonised but that’s because marketers aren’t using them correctly, argue Everyday People’s Ian ...

Unilever increased its brand and marketing investment to its highest level for over decade in 2024, as it focused on backing ...

How are marketers able to create ads that not only cut through, but connect with their audiences? Kantar and Effie Europe ...

Fresh from dropping its Aldi and Lidl price match, Asda is on a mission to position itself as “the best value supermarket in ...

Heineken “significantly” increased its marketing spend across all regions last year, now accounting for 9.8% of revenue.

Restaurant Brands International, owner of brands including Burger King and Tim Hortons, enjoyed “solid” results in the UK ...

Top marketers from Nomad Foods, The Telegraph and PwC discuss the rise of AI, winning over the board and when to outsource.

As new data finds marketing apprenticeships are stalling, the industry is being encouraged to see such schemes as a “value in, value out process”.

While there’s no quick fix for imposter syndrome, businesses recognising the value of marketing and a greater sense of empathy across the industry would be a good start.

Not On The High Street’s former CMO and CEO is making a place for “word of mouth” in social commerce through a new platform.

Nike has triumphantly returned to its roots, focusing on sport while overinvesting in brand, but undoing the damage from the ...

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