Marketing leaders at some of the world’s biggest brands share what they’ll be looking for from entries into The Drum Awards ...

Cadbury’s new sharing design sparked conversations about one of the untapped four Ps. Landor’s Anna Kohl helpfully weighs in ...

As advertisers increase their spend in the OOH industry, they increase their demand for independent verification. Similarly, ...

Colleagues jumping on TikTok trends might seem like fun and games, but for the electronics retailer, it’s critical to its success on social. Currys’ brand boss lifts the lid on the strategy.

Under Armour is among the world’s biggest sportswear brands, behind the likes of Nike, Adidas and Puma, yet its name rarely ...

Every word counts when asking an AI to create an asset. And with the technology upending how marketers work, it makes more ...

Privacy and sustainability are leading consumer concerns. Josh Beckwith of Sojern breaks down why curation should be ...

The work from Mother in London was directed by David Shane and sees Bardem let his hair down instead of worrying about ‘world ...

In the wake of a mid-air collision that claimed 67 lives on Wednesday, crisis communications and emergency management experts ...

The iconic “Can you hear me now?” guy returns after a decade-long hiatus –this time, reaching beyond Earth’s limits.

Super Bowl 59 is almost here and, with ad slots going for upwards of $7m, brands are pulling out all the stops to deliver unforgettable moments. From nostalgia-fueled teasers to star-studded debuts, ...

The work from ad agency VML will run in Ireland and give drinkers the opportunity to swap old glasswear for new.