Nationwide and New Commercial Arts in shock split
2025年1月7日 · Doubt that this one was in the plan. Nationwide is departing New Commercial Arts after its sale to WPP agency Ogilvy. The mutual, which recently took over Virgin Money, …
Barclays creative to move from long-serving BBH
2025年1月10日 · Some surprising account switches already this year: Nationwide out of New Commercial Arts (account conflict with new owner Ogilvy's Lloyds CRM business) and …
Waypoint’s Matt Lacey: how the ad world will look after …
2024年12月10日 · Omnicom’s acquisition of IPG is a massive piece of news just as the industry slows down for Christmas. But what does it mean? At its most simple, three businesses (WPP, …
Grey wins Tourism Ireland - More About Advertising
Grey London has won some welcome new business: Tourism Ireland which moves from Publicis after 13 years. The switch follows a statutory seven year review. Tourism Ireland director of …
The MAA Agency of the Year 2024: Mother/The Or
2024年12月12日 · Mother is not the only UK agency to have had a strong year in 2024, despite ongoing economic challenges. Saatchi & Saatchi has made consistently memorable work for …
Revolut launches challenge to traditional banks
2025年1月8日 · App-based "neobank" (digital only) Revolut is launching a new global campaign -'Money possibilities' - through Anomaly plugging its flexibilty in a confusing financial world. …
Ocean Outdoor’s Nick Shaw: the prospects for Out of Home in 2025
Nick Shaw is UK chief commercial officer, Ocean Outdoor. 1/Talon is forecasting a record 2024 for UK Out of home with over £1bn bagged already. However, there is evidence that UK GDP …
Be like Ariel and send for Peter Crouch - More About Advertising
2025年1月6日 · Even the mainstays of the FMCG world, long the main money providers to network agencies, are making their own ads now - hardly surprising when many only seem to …
Johnson & Johnson is another big media win for WPP
2024年12月12日 · WPP's GroupM is ending 2024 on a high note, winning Johnson and Johnson's US and Canada media accounts, worth around $200m (J&J spends about $500m worldwide.) …
Post Ogilvy-deal New Commercial Arts gets off the mark with PG …
New Commercial Arts, bought by WPP's Ogilvy towards the end of last year, has won its first biggie: P/E-owned PG Tips. NCA beat a strong line-up including AMV BBDO, Mother and …