2025年1月7日 · Doubt that this one was in the plan. Nationwide is departing New Commercial Arts after its sale to WPP agency Ogilvy. The mutual, which recently took over Virgin Money, has shortlisted Mother, Neverland and Leo Burnett with the latter suggesting that a network agency relationship wasn't the problem. Nationwide chief customer officer Catherine Kehoe says:

2025年1月10日 · Some surprising account switches already this year: Nationwide out of New Commercial Arts (account conflict with new owner Ogilvy's Lloyds CRM business) and Starbucks US creative from WPP to Anomaly before they'd really started. Now Barclays, 23 years at BBH in London in one guise or another, is reviewing and BBH has reportedly decided not

2024年12月10日 · Omnicom’s acquisition of IPG is a massive piece of news just as the industry slows down for Christmas. But what does it mean? At its most simple, three businesses (WPP, Publicis, Omnicom/IPG) that will look quite similar and compete heavily. Of the networks, Omnicom and IPG have the most devolution in their operating brands, although

Grey London has won some welcome new business: Tourism Ireland which moves from Publicis after 13 years. The switch follows a statutory seven year review. Tourism Ireland director of marketing Aidan Power says: “We are delighted to announce the appointment of Grey London as our new creative agency and strategic partner. They have extensive experience

2024年12月12日 · Mother is not the only UK agency to have had a strong year in 2024, despite ongoing economic challenges. Saatchi & Saatchi has made consistently memorable work for EE and got the industry talking with the originality of its Waitrose Christmas mystery. Another shop at the centre of the conversation is New Commercial Arts, whose September sale to Ogilvy is still …

2025年1月8日 · App-based "neobank" (digital only) Revolut is launching a new global campaign -'Money possibilities' - through Anomaly plugging its flexibilty in a confusing financial world. Such banks are gradually gaining a bigger foothold in the UK, in part due to the banking establishments retreat from branches leaving younger generations to ignore the fabled "banking inertia" that

Nick Shaw is UK chief commercial officer, Ocean Outdoor. 1/Talon is forecasting a record 2024 for UK Out of home with over £1bn bagged already. However, there is evidence that UK GDP has declined in the last quarter with consumer confidence down in the wake of tax increases and still high interest rates. How do

2025年1月6日 · Even the mainstays of the FMCG world, long the main money providers to network agencies, are making their own ads now - hardly surprising when many only seem to require a celebrity and a production crew who can point the camera the right way. Looked like P&G was at it with PG One plus P&G

2024年12月12日 · WPP's GroupM is ending 2024 on a high note, winning Johnson and Johnson's US and Canada media accounts, worth around $200m (J&J spends about $500m worldwide.) WPP is reported to have beaten Publicis Media and IPG in the final pitch. The business moves from IPG's J3, formed to handle J&J's global media business. IPG is

New Commercial Arts, bought by WPP's Ogilvy towards the end of last year, has won its first biggie: P/E-owned PG Tips. NCA beat a strong line-up including AMV BBDO, Mother and incumbent The Calling. The win will settle some nerves at NCA which has lost Nationwide, due to an account conflict with Lloyds CRM work