"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. It was also used as an advertising campaign for EA Sports' Madden NFL 22. Jackson was the first athlete in the modern era to play professional baseball and football in the ...

2019年7月17日 · Remember Bo Knows? This is the story behind the Nike campaign that transformed a multisport phenom into one of the world's most recognizable athletes.

2020年5月21日 · Nike was staggered by the results of Bo Knows, which helped them leap over Reebok to become the top athletic shoe company.

2022年1月29日 · Nike's "Bo Knows" Commercials Cameos from Nike-sponsored athletes like Dodgers star Kirk Gibson, Rams quarterback Jim Everett, NBA icon Michael Jordan, runner Joan Benoit Samuelson, tennis legend John McEnroe and NHL great Wayne Gretzky were dubbed by Bo Diddley's music.

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1995年10月30日 · The nation saw him hitting a homer at the '89 All-Star Game as a Royal, picking up enough yardage to make the Pro Bowl as a Raider, and starring in numerous print and TV ads that helped Nike almost...

"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. It was also used as an advertising campaign for EA Sports ' Madden NFL 22 .

2014年7月15日 · Twenty-five years ago, Bo Jackson famously hit a lead-off bomb in the 1989 All-Star Game just before his first Nike commercial aired. This excerpt from Michael Weinreb’s Bigger Than the Game: Bo, Boz, the Punky QB, and How the ’80s Created the Modern Athlete tells the story behind the campaign.

2024年9月16日 · His raw power and speed left fans in awe, and his iconic "Bo Knows" Nike campaign in the late '80s turned him into a cultural phenomenon. "Bo Knows" showed him excelling at pretty much every sport, from tennis to hockey, highlighting his status as a superhuman athlete.

2022年8月20日 · Bo Jackson is the only athlete to be named an All-Star in both Major League Baseball and the National Football League. So in 1989, when Nike launched his cross-trainer shoe campaign...the hook was a playful embroidery of his athletic talents: Bo Knows. And not just baseball and football knowledge, but every sport.