2024年4月10日 · The Harris-Fombrun reputation quotient model is a standardized and comprehensive corporate reputation measurement that is different than the Net Promoter Score. Savvy business owners and their reputation managers use the model to better understand the perceptions of their corporate stakeholders, such as consumers, investors, employees, and key ...

Corporate reputation is the outcome that occurs when stakeholders compare the elements such as identity and image with the reality of a businesses’ behaviour and capabilities. Reputation equity is created when the corporate promise matches or exceeds the expectations it creates.

2023年6月1日 · The dataset contains measures of corporate reputation, its antecedents and consequences (customer satisfaction and loyalty) that allow for replicating a seminal model in the field. The dataset also contains additional measures of customer engagement, trust, relationship age, and perceived switching costs that may act as mediators and moderators ...

2023年1月4日 · The reputation model synthesised in this paper provides an overview of which types and attributes of assessment the term ‘reputation’ might refer to, and clarifies the position of the own study in reputation research.

2020年4月17日 · Establishing linkage between different concepts a model is developed for better understanding of the process of corporate reputation building. Based on the renewed understanding, a new method has been suggested for measuring corporate reputation from the perspective of multiple stakeholders.

2014年6月4日 · Corporate reputation modeled as a first-order correlated model (i.e., the six first-order dimensions of corporate reputation) positively influences stakeholders’ attitudes and intentions toward the company by way of: (1) in-role behavior; (2) extra-role behavior; (3) corporate identification; and (4) trust.

In this paper we try to determine a structural model for emotional appeal (the first-order latent variable) that is shaped by: ethical and social responsibility, management, leadership, patriotism, customer’s value and economic performance (second-order latent variables). For every latent variable we have more than three elements that shape them.

Since reputation involves intangible assets (public opinion, perception, reliability, merit), it is not simple to define and consequently to measure and to monitor the correlated risk. In this contribution we propose statistical models based on ordinal data aimed at measuring effectively reputation. The proposed models are applied to real data

As survey found, the first important resources are company reputation. Using the resource-based view to study the reputation system is an important issue both for academic and for real business management. This paper used the system dynamic method to build a dynamic model of corporate reputation management process.

Corporate reputation is a construct that has gained widespread recognition in the disciplines of strategy, corporate social responsibility, management and marketing because a good reputation is thought to be more commercially valuable than a bad reputation.