Media4Growth is the quintessential knowledge platform for the Out of Home (OOH) advertising industry doing business across India and geographical markets

2024年12月31日 · The out-of-home (OOH) advertising industry continues to evolve as a powerful medium for brands to connect with audiences in dynamic, real-world environments. With advancements in technology, strategic investments, and innovative formats, the industry has expanded its reach and impact. From ...

2024年9月4日 · This change marks the company’s evolution from a leading Out-of-Home (OOH) advertising agency into a comprehensive media solutions provider.

2025年1月9日 · Britannia – one of India’s oldest and largest FMCG advertisers, and a long-standing client of the outdoor advertising business flipped the script on outdoor advertising. To spotlight Britannia’s continued commitment to its sustainable practices, the brand let nature take the lead in its latest ...

2024年9月16日 · IPG Mediabrands has appointed Veridooh as its verification partner for out-of-home (OOH) advertising. Veridooh’s proprietary and patented solution, SmartCreative, collects data to track, measure, and verify the performance of DOOH campaigns. It provides more than 400 metrics on campaign delivery in an all-in-one platform for advertisers seeking to maximise the effectiveness of their OOH ...

2024年12月27日 · Crompton, a prominent name in home appliances, recently executed a creative and attention-grabbing outdoor campaign to promote its energy-efficient geysers. Conceptualized and brought to life by Kinetic on the media property of Times OOH, the campaign featured a life-sized model of the Crompton geyser mounted on the billboard. This innovative approach not only showcased the product’s sleek ...

3 天之前 · Anugrah Madison, unit of Madison World, have set a new benchmark in experiential marketing with its innovative and impactful activations at India’s most prominent platform – the Maha Kumbh Mela. These strategic efforts position the agency as one that truly understands diverse ecosystems and ...

2019年5月17日 · Chennai-based DBL Medias has bagged exclusive media rights for 800 city buses in Chennai, Tamil Nadu. The tendering authority, Metropolitan Transport Corporation (Chennai Division) has awarded the exclusive rights for 3 years to the city-based OOH firm. The media is available on the exterior bus panel, the side panels, back panel and behind the driver’s seat and side portion of the interior ...

2024年12月2日 · OOH Adtech “Every campaign is an opportunity for the AI to learn and become smarter” Nitesh Thattasery, CEO, Waulite Technologies highlights how AI is transforming DOOH by enabling autonomous campaign management, real-time personalization, and intelligent content creation, making ads smarter, more engaging, and seamlessly tailored to audiences.

2024年12月26日 · Redmi has rolled out a visually striking campaign to promote its latest smartphone, the Redmi Note 14, with the tagline “Super Camera. Super AI.” This multi-platform initiative, executed by MOMS Outdoor, strategically leverages Digital Out-Of-Home (DOOH), Out-Of-Home (OOH), mall facades, and airport advertising to capture audience attention across high-traffic locations. The campaign’s ...