Think different - Wikipedia
"Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day . [ 1 ]
The Real Story Behind Apple's 'Think Different' Campaign - Forbes
Dec 14, 2011 · Apple ’s remarkable rise, coupled with Steve Jobs ’ recent death, has prompted quite a few people to reflect on the historical impact of the “Think Different” ad campaign and the “To the crazy...
The Apple “Think Different” Slogan: Origin, Meaning, and Impact
Nov 19, 2024 · Meaning of the Slogan. The slogan was central to the “Here’s to the Crazy Ones” TV commercial. It featured a voiceover celebrating famous visionaries like Albert Einstein, Mahatma Gandhi, and Amelia Earhart. The commercial was also filmed without showcasing Apple products. This was bold for its time.
'Think Different' ad salutes 'the crazy ones': Today in Apple history
Sep 28, 2024 · Apple discontinued its “Think Different” ad campaign upon the arrival of the iMac G4 in 2002. However, the ads’ impact continues to be felt to this day. It still serves as a kind of...
Apple's Iconic Think Different Explained - Slogan Free
Apple’s “Think Different” slogan is more than a marketing phrase; it’s a manifesto of creativity, innovation, and breaking the mold. Launched in 1997 during a pivotal time for the company, this slogan positioned Apple as a brand for the dreamers, the innovators, and the nonconformists.
Today in Apple history: It’s time to ‘think different’ - Cult of Mac
On August 8, 1997, Steve Jobs introduced the world to the iconic slogan, "Think different." It became Apple's most famous catchphrase.
Unveiling the Evolution of Apple's Genius Slogan Over Time
Feb 27, 2024 · Apple’s Crazy Ones. The Crazy One's campaign is where the Apple story becomes crazy. “Think Different” is one of the most recognizable slogans of the 21st Century. The idea was first introduced in the 1997 TV commercial. “Think Different” is still on Apple products today, 23 years after the TV debut.
The history of the Apple Think Different slogan - Creative Review
Steve Jobs wanted an ad campaign that would remind Apple’s still loyal fanbase of the qualities that had made it great in the first place. The result was the deceptively simple, grammatically clumsy slogan Think Different.
The True History of Apple's 'Think Different' Campaign
Dec 14, 2011 · Rob Siltanen, an ad executive who worked at TBWA/Chiat/Day, the agency that created Apple's "Think Different" campaign, has decided to set the creation story record straight for the famed ads,...
Flashback 1997: Apple Launches ‘Think Different’ Campaign
Sep 28, 2017 · Twenty years ago today, Apple launched the iconic “Think Different” ad campaign, which still resonates today, 15 years after it ended. Steve Jobs introduced the slogan at Macworld just months after returning to Apple as interim CEO, telling the audience “you always had to be a little different to buy an Apple computer.”
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