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  1. Incredible India - Wikipedia

    • Incredible India (stylized as Incredıble!ndıa) is the name of an international tourism campaign launched by the Government of India in 2002 to promote tourism in India. The "Incredible India" title was officially branded and promoted since 2002. The exclamation mark forms the 'I' of India. The exclamation used creatively across several visuals complements the con… 展开

    Marketing campaign

    In 1972, Sunil Dutt launched a campaign to promote India as a popular tourist destination. The phrase "… 展开

    Impact on Indian tourism

    According to spending data released by Visa Asia Pacific in March 2006, India has emerged as the fastest growing market in the Asia-Pacific region in terms of international tourist spending. The data revealed that int… 展开

    Reception

    Indian travel industry analysts and tour operators were appreciative of the high standards of the Incredible India campaign. "The promo campaign is making a powerful visual impact and creating a perception of India being a ma… 展开